advert: Pharrell Williams x adidas – Superstar Super Colors

campaign: Philosophy

Individuality and Choice

The campaign offered the Adidas Superstar sneaker in 50 different colors, symbolizing the spectrum of personal expression. The wide range of choices empowered individuals to select a color that resonated with their unique personality.

Inclusivity

By promoting a “one-for-all” approach, the campaign emphasized that no single style or color is superior. Instead, the diversity of colors highlighted the idea that everyone should feel comfortable in their own skin and style.

Global Community

Pharrell’s vision was to unite people through creativity and individuality, celebrating humanity’s collective strength and beauty through diversity.

Pop Culture and Authenticity

Featuring Pharrell Williams, a global icon known for his creativity, the campaign added an authentic voice to the message of self-expression.

The Tree of Colors at the event launch of Pharrell x Adidas “Superstar Supercolor” was designed as a symbolic centerpiece to represent diversity, individuality, and growth.

Each branch of the tree held sneakers in vibrant colors, resembling fruit, symbolizing the blossoming of creativity and self-expression. The circular base of arranged sneakers highlighted unity and equality, as all colors were presented equally. The tree’s organic form juxtaposed with the sleek, modern product design, connecting nature’s diversity with human individuality, aligning perfectly with the campaign’s philosophy of inclusivity and freedom of choice.

The adidas Originals Superstar Supercolor launch event at Hackney Reservoir in London, England.
(Photo by David M. Benett/Getty Images for adidas)