about

With a BA from Central Saint Martins and over 18 years of experience in global advertising, I specialise in creating campaigns that move people - igniting connection and driving action. From London’s leading agencies like McCann and J. Walter Thompson to running my award-winning agency, Company of Heroes Ltd., I’ve honed my craft by blending creativity with empathy to connect meaningfully with diverse audiences.

Since returning to Denmark from London in 2016, I’ve shaped campaigns for the likes of British Army, London Met, Synoptik, Danske Bank, Microsoft, Samsung, and Coop 365. As Creative Director and Partner at Liberate Agency, I led DEI-focused campaigns for Amnesty International, GAME, and the Danish Ministry of Defence, ensuring inclusivity and authenticity were at the heart of every message.

My hands-on approach spans the entire creative process - from sketching initial ideas to executing across any medium. I believe bold concepts, brought to life with clarity and purpose, have the power to move audiences and inspire change.

In a world reshaped by technology, I see AI not as a shortcut, but as a tool to amplify creativity. It allows me to push boundaries without losing the human touch - because, at its core, advertising is about people. It’s about understanding them, challenging them, and moving them in ways they didn’t expect.

I don’t just make ads. I tell stories that ignite connection and drive action.

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agencies

clients

I believe the key to successful creative work today, requires…

Discipline to think big within the confinements of small budgets.

The ability to create space for collaboration where any idea is welcomed.

In a world where attention is the new currency, make your work worthwhile, that way it becomes content, not spam.

Data informs, creativity inspires.

Tell the truth. Just tell it incredibly well.